Bon voyage

Maison Violet Bon voyage starts from the idea that you don’t have to go far to travel. The name is what the French say to someone setting off, a wish you hear on station platforms as the carriage doors close. For the brand, a journey begins the moment you start looking at the world around you differently. That kind of departure needs no ticket and no suitcase. The street you walk down every day will do, or the café where you have sat a hundred times, once you see it as if for the first time. Bon voyage captures that moment of leaving, when your senses wake up and everything around you looks new. The brand had a luxurious railway carriage in mind, its wooden panelling polished with wax for years until it took on a patina. Over all those journeys the wood soaked up the smell of tobacco. The perfume is warm, sweet and spicy, and the tobacco ties it to that old carriage. Bon voyage puts you back in the compartment, in the window seat, before the train has even pulled away.